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Today is just one of those days. I woke up every hour from midnight, ready to get up and pack my bags for yet another trip.
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I have spent my weekend looking at the big picture - Where is my business going? How are my team and I going to get it there? What is going to make the company more unique? How do we retain our talented team? What incentives do we need to have in place? All the normal questions really.
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They're an affectionate bunch - by accident. It's was unintentional, as it's certainly not politically correct to hug your colleagues, but someone had to do it, and they did it right.
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Marketing Professionals: You Must Embrace the Future of Robotics
Jul 12, 2018 Written by Mellissah Smith Robotic technology is making a break into the marketing industry and it is shaking things up. Within the next few years, marketing will change so drastically that everyone in the industry will be starting from new in hopes of keeping up. Unfortunately for the companies that don't adapt to the change and continue selling the same old marketing skill, they set will no longer be able to keep their doors open.
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They say you only get one chance to make a first impression. They say you only get one chance to make a first impression.
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The Secret Behind Why Businesses Are Upgrading Their Marketing Agency
Jun 26, 2018 Written by Mellissah Smith With half of the year behind us, companies are beginning the assess their progress. As you overlook the ROI from marketing, what has your business discovered?
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What exactly is a "reverse marketing manager?"What exactly is a "reverse marketing manager?"
One of the most challenging parts of selling to B2B prospects is that while they are ready to learn more, they may not be quite prepared to pull the trigger and purchase your service. Usually, there are several stakeholders calling the shots, and they want to weigh all their options.
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Being a business executive is not easy. You have to be persistent. You wake up early and work long hours to meet those deadlines and accomplish your goals. Most of the time, self-care can become a foreign concept; one that is pushed to the bottom of your to-do list for the sake of efficiency.
While you could read a blog about how you NEED to take time to take better care of yourself - why not save time and do what you do best? Multitask.
While you could read a blog about how you NEED to take time to take better care of yourself - why not save time and do what you do best? Multitask.
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Does your company send out emails as a marketing tactic? Maybe your business sends out a monthly newsletter or a monthly sales promotion. If you don’t, you are missing a tremendous opportunity to nurture leads, build brand awareness and increase sales.
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Wouldn’t it be nice to live in a world of endless PTO, stunning vacation destinations, and perfect work-life balance? Unfortunately for most small business or startups, this is the stuff of dreams. They are often more focused on “surviving” than “thriving”.
When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.
When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.
It’s true, business development and sales jobs aren't for everyone. To be successful in a sales role, the right person has to have a certain level of competitiveness within them.
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So many companies today are confused. We live in a fiercely competitive corporate jungle, where brands are wielding their innovative products and technology and fighting their way to the top. Somewhere in that struggle to be “the best” contender, the gap between the company and consumer was widened - leaving an alarming dissonance and a question: what does the consumer really connect to?
Do you ever feel like you are always saying the wrong thing at work? The last thing anyone wants to be is the unprofessional person in the office.
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Do you ever wonder whether or not you are being the best leader you can be in your workplace? Could your company have higher ROI’s and greater efficiency if you tweaked your leadership style a bit? Do you have to change who you are for the sake of success?
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